Archive for the ‘News’ Category


Entrepreneurial Workshop in London: How to Take the Lead in Architecture

Written on October 29, 2012 by Juan Lago-Novás in News

IE School of Architecture and Design will be in London in December! We would like to personally invite you to a workshop that will teach you how entrepreneurial skills can be developed and how to successfully apply them in architecture.

Click here to Register!


Marketing in Architecture Practice Workshops: Dubai, Tel Aviv and Jeddah

Written on September 28, 2012 by Juan Lago-Novás in News

During the next days, the Director of the Master in Architectural Management and Design, Prof. Juan Lago-Novás will be running Marketing in Architecture Practice workshops in Dubai, Tel Aviv and Jeddah in October. These are the dates:

  • Dubai: 3rd of October at the Society of Engineers – UAE headquarters in Dubai in Al Mamzar, PO Box 4484 from 18.00 to 21.00.
  • Tel Aviv: 5th of October at the Dan Tel Aviv Hotel in 99 Hayarkon Street, 63423 Tel Aviv from 09.00 to 12.00.
  • Jeddah: 6th of October at the Intercontinental Hotel, Al Ambassador meeting room at PO Box41855, Jeddah 2153, from 18.00 to 21.00.

Key to success: Marketing your Design & not your Ego

This course gives students an understanding how branding, marketing and communications can assist architectural practices to meet their design and commercial goals. It looks at the tools that are available to professionals to communicate with their market place and how these should be used to respond to the very specific needs of the professional firm. It looks at the relationship between the market, the marketing process and the architectural strategies that particular firms may wish to pursue.


– Understand the role that marketing can play in assisting architectural practices to achieve their goals.

– Understand how marketing relates to other parts of the business: design, office organization and delivery.

– Understand branding and how it relates to architects and architecture.

– Who should attend: Principals, Directors, Partners, Entrepreneurs or those willing to become any of the mentioned.


– 1 hour brief: Where the professor will guide them through the rest of the workshop.

– 1 hours development: Students will work on teams towards a proposal of a marketing plan and its presentation.

– 1 hour presentation and debrief: Students will present their work and receive feedback from their peers and professor.

Please bring your laptop.

Free registration by 1st of October for Dubai, 3rd of October for Tel Aviv and 4th of October for Jeddah at:



Architect of the Year Awards – Class of 2012

Written on July 10, 2012 by Mariana Romero in News

This year IE School of Architecture & Design is excited to be part of the Architect of the Years Awards once more. As you may know the award is lead by the Building Design Team & it is an invitation to the best graduating students from UK. The winner is awarded a full scholarship applicable the Master in Architectural Management Class of February 2013. Last year, the winner of the award was Cara Shields, currently studying the master program. Below you can take a look & hear Cara’s experience!


Master Class of 2012

Written on June 8, 2012 by Mariana Romero in News

The Master in Architectural Management & Design Class of this year kicked off with a fantastic mix of profiles & cultures. 15 different countries are represented by nationalities & 7 additional countries are represented by residence. This means that in the class of 18 students, 22 markets end up being present! As you know the master program enables students to work while studying, &  students hold different positions within architectural studios. So it is fair to say that they now form part of an additional architectural practice of their own that has representation in 22 markets.

Here are some quite interesting facts about the class:



Congratulations Maria!

Written on January 3, 2012 by Mariana Romero in News

Here is a 38 minute documentary film of interviews that share the excitements & challenges of architects in Spain. Maria Ruiz Pardo, student of the master class of 2011, is one of the protagonists. The interviewees were the winners of the 7th AJAC (Agrupació Joves Arquitectes de Catalunya) awards. For those of you who are learning Spanish, it sure is a good motive to test the hearing skills.  The director of the documentary is also an architect, David Hernández Falagán. This might be one of those diverse set of roles needed to be played by architects. As Juan Lago-Novas posted earlier, things have changed.

Congratulations to Maria for the award and the performance on camera!


Things are changing? No, things have changed!

Written on December 30, 2011 by Juan Lago-Novás in News

A few weeks ago I saw this job opportunity offered by Zaha Hadid Architects and managed by Ascent Talent Management. When I first saw it I thought it would be for a design architect, 3d specialist or some kind of design related job… My positive surprise was when I read that the offer was to be “General Manager”.

I think you will all agree that a job offer for a General Manager is fairly easy to see in other industries, but not so much in architecture, specially in an architecture practice and probably even less in a design oriented practice such as Zaha’s.

This means just one thing, things are not changing, they have already changed. This proves that being just a good designer is not good enough any more to be a “successful” practice; and by “successful” I mean a practice that through their design philosophy is able to adapt their business model to be feasible and continue having work maintaining the quality of their design.

But at the same time I feel that finding such profile is extremely difficult. Mainly because us, architects, never received any or vey little business education at all. Very few architects attend to MBA’s and professional experience is not always the best way of doing things. Ascent might need to look through our MAMD class…

Congratulations to ZHA for their understanding of the new environment and their good senior management team.


“Extremes or centers, that is the challenge”

Written on December 23, 2011 by Mariana Romero in News

At IE School of Architecture & Design there is a motivation to challenge students, and potential students too. Last Friday we closed the Architect’s Challenge which asked to answer a question in a two minute video. The deliverable was a YouTube video link answering this question: What are the challenges for architectural practices in the 21st century? (also asked in the admissions process to the master program)

Multiple answers could fall into this question and be correct. The challenge was to make a point in a video format with whatever resources available. Pretty broad still. The winner of the challenge answered with another question focusing on the value of reaching a balance in architecture. Considering diverse factors of landscape, form, function, the present and future contexts: should there be a choice over the extremes or the centers of these factors to reach a balance in architecture? Congratulations to the winner: Reginald Verspreeùwen, a young architect from Uccle, Belgium, and to the ones that took up the challenge.


WAF in Barcelona

Written on December 20, 2011 by Mariana Romero in News

In early November, the World Architectural Festival was celebrated and gathered 1400+ attendees from over 404 practices and 66 countries in one place.

Javier Quintana, Dean of IE School of Architecture & Design, was part of the jury for the Future Projects category: Education and Future Projects. It was an outstanding event. Maria Ruiz, student of the 2011 master class, gives a review of the WAF:

“It was a great opportunity to take a look at the international architectural scene. Presentations of every single shortlisted team complemented the synthetic exhibition of all the participating projects. This was an almost unique chance to see a very dynamically structured set of mini-lectures done by the people who have the greater knowledge over the projects.

Some very interesting conferences covering topics related to architecture and urbanism happened simultaneously in the event.

I had the impression that the majority of the audience was participants, judges and sponsors included, who found themselves in the ideal spot for networking with colleagues from all around the world.

It could be understood as an international competition publicly judged in real time, that gives the participants a very interesting opportunity, not only to spread the news about the work they are doing, but also to learn a great deal from the experience.

Hope one day I can be there presenting a great project!”

Find here the takeaway video. Congratulations to the WAF orginizing team!







The Architect’s Challenge

Written on December 13, 2011 by Mariana Romero in News

For those applying to the Master in Architectural Management & Design, there are 3 days left to participate in the Architect’s Challenge.

The entry requirements are:

1. Submit your full application for the admissions process of the master program. To access the admissions form click here

2. Create a video of two minutes answering: What are the challenges for architectural practices in the 21st century?

Upload your video to YouTube by Friday 16th of December, 2011 and send the link to:

For more information on the participation rules click here

Enjoy the challenge!




In Dubai: minding the gap between management & design

Written on December 5, 2011 by Mariana Romero in News

The Dubai International Financial Centre hosted a roundtable on architecture  in education  and its relationship with the professional world, an event organized by IE and the SOE (Society of Engineers). The event is the result of the agreement between the two institutions for the creation of scholarships for members of SOE for the Master in Architectural Management and Design of IE University, managed by the architect and professor Juan Lago-Novas

There were about 60 professionals, members of SOE, architects, engineers and designers in Dubai, Abu Dhabi and Bahrain among others. The panel was formed by Maged Farouck Hanna, General Manager of SOE, Sonia Ashour, Principal of AD Design Consultants (a company from Bahrain), Ahmed Al-Ali, Chief of X-architects (a company from Dubai) and Juan Lago-Novas, Director of the Master in Architectural Management and Design, who was also the panel´s moderator.

To read the original post by Roberto Arribas, click here.

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